Articles on Mobile Marketing Association

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New Google Playbook Outlines 5 Essentials of a Mobile Strategy

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Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. 0 Comments

3 Tips for Marketers Ready to Invest More in Mobile

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The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. 0 Comments

Mobile Search Trends in Asia Pacific [Study]

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A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries search the most via smartphones, who they are, and what they’re searching for. 0 Comments

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. 0 Comments