Articles on mobile display

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Mobile Ad Revenues Soar as Search and Directories Flatten Out

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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

The Mobile Local Opportunity, By the Numbers

Geo-Precise Ad Targeting Q1 2012 vs 2013

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. 0 Comments

Advertising on Amazon: 3 Winning Channels

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Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

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Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. 0 Comments

2013: Tipping Point for Mobile Ad Monetization

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Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. 0 Comments

Mobile App Marketing Guidelines

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Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. 0 Comments

Google’s Mobile World & Vision for 2012

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As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. 0 Comments