Articles on Mobile Commerce

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Four Mobile Dos and Don'ts for SMBs

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As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments

Online to Offline: The Next Generation of Search

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Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. 0 Comments

YP Data Helps National Brands Go Local

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YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. YP is using search data to deliver real-time, cross-device ads based on local search history. 0 Comments

Yes, People Shop on Their Phones Now. Get Used to It!

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Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying, they are deeply engaged in the shopping process while on their devices. Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

The Imminent Mobile Commerce Avalanche

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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! 0 Comments

Who REALLY Needs a Mobile-Friendly Website?

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Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions. 0 Comments

Key SEO 2012 Trends in North Asia

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SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia. 0 Comments