Articles on Mobile campaign

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Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

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Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

6 Mobile Marketing Tactics to Nurture Customer Relationships

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Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. 0 Comments

Audience Targeting in Mobile: 4 Key Elements of Context

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Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance. Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance. 0 Comments

AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

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Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns. Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns. 0 Comments

Why Effectively Measuring Lead Performance in Mobile is Essential

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Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. 0 Comments

Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

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Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative. Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative. 0 Comments