Articles on mobile apps

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Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

US Mobile Search Ad Spending 2012-2018

Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report. Google's dominance in paid search is taking a hit and is forecast to fall to 64.2% by 2016. Mobile ad spending is forecast to hit $28.41 billion by 2018. 0 Comments

Google Analytics Combines Data From All Devices; Renames Visits, Visitors

ga-app-web

Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. 0 Comments

10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

Randi Zuckerberg Speaking at Clickz Live New York

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. 0 Comments

Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Why Users Delete Your Mobile App

Mobile App Types of Problems Encountered

Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue? Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue? 0 Comments

Are You Overpaying Your Advertising Partners for Mobile App Installs?

Last click attribution method

If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. 0 Comments

Integrated PPC: A Mind Meld Across Online Marketing Tactics

Vulcan mind meld-the Internet of Things could turn us into mind readers

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can get started integrating PPC with video, email, print, or mobile marketing. 0 Comments

Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study]

mobile-gas-and-convenience-purchase

Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately. Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately. 0 Comments

46% of Searchers Now Use Mobile Exclusively to Research [Study]

mobile-path-to-purchase-2013

New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. 0 Comments

Driving Consumer Insights With Mobile Analytics

multiple-devices

Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. 0 Comments

SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

app-store-icon

Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. 0 Comments

7 Tips on How to be Found in a Post-Search World

wired

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. 0 Comments

Record Breaking 1.76 Billion App Downloads Over Holidays

mobile-apps

Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. 0 Comments

Is AdMob the Next Big Thing for Performance Marketers?

admob-logo

As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. 0 Comments

Google Earth Passes 1 Billion Downloads

google-earth-1-billion-infographic

Google Earth, which launched in 2005, has been downloaded more than one billion times on the desktop, mobile, and Google Earth plug-in. Google has released a new video and website gathering various stories about interesting Google Earth usage. Google Earth, which launched in 2005, has been downloaded more than one billion times on the desktop, mobile, and Google Earth plug-in. Google has released a new video and website gathering various stories about interesting Google Earth usage. 0 Comments