Articles on Mobile

RSS

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Converged Media Requires Converged Metrics

Convergence analytics

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. Combining paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Brands Boost Conversions With Google Shopping Campaigns

Google Logo

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Spotlight On: Yelp's Rosie Akenhead

Yelp

Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

responsive-design

While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

5 PPC Settings That Can Sabotage Success

Success

When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

5 Mobile Tips to Keep You at the Top of the Rankings

localmobilesearch

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

google-pigeon-update

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

SES Miami Preview: Google's Tech Lead Maile Ohye

maile-ohye-headshot

In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design. In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design. 0 Comments

Save the Date: "One-Stop Digital" on Mobile & Local Search

sewct15-local-mobile-panel1

SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015. SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015. 0 Comments