Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Google to Make Mobile URLs More User-Friendly

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Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. 0 Comments

Yelp Adds Restaurant Reservations as New Search Option

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Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

Bing Updates Image Search

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This new enhancement will show carousels full of Pinterest collections and Web pages where the images are featured, as well as pictures from similar search results. This new enhancement will show carousels full of Pinterest collections and Web pages where the images are featured. 0 Comments

YP Partners With Uber to Bring Cars to Your Door

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In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

5 Tips to Boost Your Video SEO Strategy [#CZLNY]

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Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy manager shared at ClickZ Live New York. Since YouTube is the second-largest search engine, video can and should be an integral part of your SEO strategy. 0 Comments

Hacking the Google Display Network for Insanely Low CPC

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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Spring Cleaning: A Quarterly PPC Checklist

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There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. As we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. 0 Comments

Converged Media Requires Converged Metrics

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A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. Combining paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. 0 Comments