Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong

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Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers. Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers. 0 Comments

5 PPC Tips from ClickZ Live Toronto

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To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. 0 Comments

Micro-Moments and Search

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Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. 0 Comments

Google Answer Boxes: The What, Why and How

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Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Bing Revamps Rewards Program on Mobile

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Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. 0 Comments

The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments

Google Now on Tap Shows Advances in Contextual Proactive Features

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At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself. 0 Comments

4 Steps to Optimizing Local Search With Google

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Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. 0 Comments

Beyond YouTube: Alternate Video Venues

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While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. 0 Comments

Small and Medium Businesses Hit Hardest By Mobilegeddon

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According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. 0 Comments

Mobile Surpasses Desktop in Search Queries

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BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years. BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years. 0 Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

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Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. 0 Comments

Four Mobile Dos and Don'ts for SMBs

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As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

Google Buy Button – Is it Right for You?

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Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

Google Upgrades AdWords Editor to Support Labels

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Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. 0 Comments