Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

4 SEO Answers Your Development Team Needs in 2015

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As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments

Mobile Search: Not Just on the Go

mobile usability

A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. 0 Comments

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

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Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want to be relevant in 2015 on Google, now is the time to begin building a mobile-friendly website. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website. 0 Comments

Using "Mobile" Tools in Your SEO Strategy

mobile usability

As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available. As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. 0 Comments

Skyscanner Boosts Mobile, Customization Capabilities

skyscanner

With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly. With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly. 0 Comments

Are We Reaching the End of the Keyword Era?

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This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

How Location Data Can Change Search

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Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. 0 Comments

Google Maps Adds New Features and Brighter Colors

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In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. To better serve its mobile customers and compete with Yelp and Foursquare, Google Maps is in the process of rolling out a new series of features. 0 Comments

5 AdWords Optimization Checkpoints You May Be Missing

Google Adwords logo

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. 0 Comments