Articles on misspelled words

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Bing Ads Launches Close Variants for Broad Match Modifiers

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Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. 0 Comments

Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell

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As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. 0 Comments

Inside Bing's Spell Checker

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Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. 0 Comments

How Bad Ads Can Improve Your Performance

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They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know, it might be time to push the limits of your advertising guidelines to stand out. They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know, it might be time to push the limits of your advertising guidelines to stand out. 0 Comments

Paid & Subscription-Based Keyword Research Tools

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Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features. Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features. 0 Comments

Baidu -- The SEO Perspective

If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. 0 Comments

Dynamic Keyword Insertion: Friend or Foe?

Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need. 0 Comments

A Closer Look At Microsoft's Instant Answers

Continuing our four-part series on the special information sections creeping into general search results, today we take a look at Microsoft's Live.com Instant Answers. Continuing our four-part series on the special information sections creeping into general search results, today we take a look at Microsoft's Live.com Instant Answers. 0 Comments

Introducing a New Web Search Contender

These days, web search is dominated by giants, and it's rare to see the emergence of a new potentially world-class search engine. Meet Exalead, a powerful search tool with features not offered by the major search engines. These days, web search is dominated by giants, and it's rare to see the emergence of a new potentially world-class search engine. Meet Exalead, a powerful search tool with features not offered by the major search engines. 0 Comments

VeriSign's New Site Finder Redirects Bad Domain Traffic

VeriSign is now resolving requests for non-existent .COM and .NET domains to an error page that features a search engine that it operates called Site Finder, a move that's quickly raised controversy. VeriSign is now resolving requests for non-existent .COM and .NET domains to an error page that features a search engine that it operates called Site Finder, a move that's quickly raised controversy. 0 Comments

Yahoo's Search Engine Continues Evolving

Just seven months after Yahoo made a major change to its search engine, the New Yahoo Search has now been unveiled. What's different? Quite a bit, but the useful new additions don't detract from the previous changes. A close look at the changes can be found below. Just seven months after Yahoo made a major change to its search engine, the New Yahoo Search has now been unveiled. What's different? Quite a bit, but the useful new additions don't detract from the previous changes. A close look at the changes can be found below. 0 Comments

Yahoo's Search Engine Continues Evolving

Just seven months after Yahoo made a major change to its search engine, the New Yahoo Search has now been unveiled. What's different? Quite a bit, but the useful new additions don't detract from the previous changes. Just seven months after Yahoo made a major change to its search engine, the New Yahoo Search has now been unveiled. What's different? Quite a bit, but the useful new additions don't detract from the previous changes. 0 Comments