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Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell

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As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. 0 Comments