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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

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Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

Nielsen Study: 48% Trust Search Ads

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Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. 0 Comments

The United States of Google: Mapping Google Usage by State

Google Search Preferences by State

A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job growth and income and education level. California, New York, and Massachusetts are top Google users. A new study by online advertising company Chitika maps Google search engine usage by state and its correlation to variables like median age, job growth and income and education level. California, New York, and Massachusetts are top Google users. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

Is Google Sucking the Life Out of Your Identity? Are They Alone?

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With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available. With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available. 0 Comments

6 Billion Hours of Video Watched on YouTube Each Month

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With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C. With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C. 0 Comments

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

weekly-rundown

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. 0 Comments

BlueGlass Acquires Idealizer, Secures European Hub

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Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region. 0 Comments

Bing Top Searches of 2012: Those Kardashian People, iPhone 5 & Beyonce’s Baby

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Bing’s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley Cyrus were the most searched people of the year. Bing’s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley Cyrus were the most searched people of the year. 0 Comments

Using Web Analytics for PPC Optimization: Advanced Techniques

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By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. 0 Comments

2012 London Olympics: How the World Was Searching

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Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. 0 Comments

Google Denies Microsoft's Android Botnet Report

Google Android Malware

Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. 0 Comments

Global Mobile Search Ad Spend Tops $3.2 Billion in 2011

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The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report. The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3 billion ($3.292 billion), according to data from a new IAB mobile advertising market report. 0 Comments

Doodle 4 Google 2012 Winner Travels to Pirate Times

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It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012. It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012. 0 Comments

Yahoo Reorg 2012: Search Avoids Death Sentence

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Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”: Consumer, Regions, and Technology. 0 Comments

Google Falsely Flagged as Malware by Microsoft

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The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software security update, leaving many frustrated Internet Explorer users unable to access Google. The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software security update, leaving many frustrated Internet Explorer users unable to access Google. 0 Comments

Top 10 Most Significant Search & Social Marketing Stories of 2011

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2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game. 2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game. 0 Comments

Google+ Stream Filtering Upgrade In Works

Google Plus

Google plans to add filtering mechanisms to Google+, allowing users to receive more relevant social content as the company seeks to challenge rival Facebook. Elsewhere, Eric Schmidt calls U.S. authorities "idiots" and visits new Paris headquarters. Google plans to add filtering mechanisms to Google+, allowing users to receive more relevant social content as the company seeks to challenge rival Facebook. Elsewhere, Eric Schmidt calls U.S. authorities "idiots" and visits new Paris headquarters. 0 Comments

Google Now Owns 44% of Global Advertising Market

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ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and Japan’s earthquake recovery. 0 Comments

How to Launch an English Only Global Search Marketing Campaign

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With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. 0 Comments