Articles on Microsoft adCenter

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The Critically Important Role of Bing Ads in Search Marketing

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In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. 0 Comments

Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal

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The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants to see the companies do more than exchange search market share back and forth. The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants to see the companies do more than exchange search market share back and forth. 0 Comments

True PPC Ad Rotation Finally Comes to Microsoft adCenter

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Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest addition to adCenter's arsenal of tools has offers. 0 Comments

It’s Time to Give Microsoft adCenter a Try

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If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. 0 Comments

Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

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Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at possibly getting out of search altogether. Is the Microsoft-Yahoo Search Alliance on life support? Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at possibly getting out of search altogether. Is the Microsoft-Yahoo Search Alliance on life support? 0 Comments

7 Steps to Prepare For the Search Alliance in the UK

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After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. 0 Comments

Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

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In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter. Microsoft has cooperated in banning the associated advertisers from Bing and Yahoo search results. In addition to Google AdWords, mortgage scams that claim to provide assistance from the U.S. government have been located in Microsoft adCenter. Microsoft has cooperated in banning the associated advertisers from Bing and Yahoo search results. 0 Comments

Top 10 Search & Social Takeaways from #SESChi

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The top tools, lessons, presentations and people to watch from SES Chicago; over 150 online marketing tools, video optimization, lessons that carry over from one industry to another, search and social strategies, and more. The top tools, lessons, presentations and people to watch from SES Chicago; over 150 online marketing tools, video optimization, lessons that carry over from one industry to another, search and social strategies, and more. 0 Comments

Negative Keyword Functionality Now Available in adCenter

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Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results. Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results. 0 Comments

Microsoft Updates Ad Policies on Relevance & Quality

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Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being implemented officially this week in the U.S. and Canada. Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being implemented officially this week in the U.S. and Canada. 0 Comments

A Few adCenter Tricks For Halloween PPC Treats

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As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. 0 Comments

Advanced PPC Optimization Tips for adCenter: Negative Keywords

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Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks. Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks. 0 Comments

Back to School: Now That’s What I Call a PPC Strategy!

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Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get the most out of your digital advertising campaigns during this competitive but lucrative season. Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get the most out of your digital advertising campaigns during this competitive but lucrative season. 0 Comments

The PPC Test You Shouldn’t Run

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PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices – you can’t decide, so you grab one of each. Here’s why testing too many things at once can backfire. PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices – you can’t decide, so you grab one of each. Here’s why testing too many things at once can backfire. 0 Comments

Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. 0 Comments

What You Can Expect From the World of PPC in 2011

Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. 0 Comments

PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. 0 Comments

Goodbye, Yahoo: 4 Things I'll Miss About Panama

A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. 0 Comments