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Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. 0 Comments

Using Third-Party Data for Smarter Digital Marketing Strategy

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Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data. 0 Comments

Yahoo Powering Search Results with Google

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Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. 0 Comments

Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps

Bing Maps New Roadmap Style

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. 0 Comments

Google Answer Boxes: The What, Why and How

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Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Bing to Start Encrypting Search Traffic

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With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. 0 Comments

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

Bing Ads

Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

Bing Ads

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

Bing Begins Indexing Apps By Content Rather Than Title

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Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. 0 Comments

Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

Concatenate Generate Display URLs

One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. 0 Comments

Microsoft's New Enhancements Could Put the "Edge" Back Into Voice Search

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At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Yahoo and Microsoft Amend Search Agreement

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After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Yahoo's Search Share on the Decline

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After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments