Articles on meta-tags

RSS

Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. 0 Comments

Fetch as Google Adds Page Rendering

Fetch as Google Rendering

Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. 0 Comments

Bodiless Matt Cutts Explains Why Body Content Matters to Google

Matt Cutts' Head

Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body. Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body. 0 Comments

Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages

Matt Cutts

"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts. "The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts. 0 Comments

SEO Packages: Buyer Beware

Caveat Emptor

Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

2 Ways to Implement UX Methodology Into Your SEO Tactics

Macaroni and Cheese

User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. 0 Comments

The Value of Lower Search Volume

band-onstage

Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. 0 Comments

On-Page Optimization for Multilingual Sites

SEO

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. 0 Comments

How to Write Title Tags For Search Engine Optimization

Title Tag in Google SERPS

Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization. Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization. 0 Comments

5 Top SEO Fallacies: A Myth-Busting Rant

st-george-dragon

The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? 0 Comments

How to Conduct an On-Page SEO Site Audit

frustrated-at-computer

What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website. What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website. 0 Comments

Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

something-aint-right

Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the blogosphere, so learn how to spot SEO con artists. Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the blogosphere, so learn how to spot SEO con artists. 0 Comments

How to Implement Video Microdata for Google & Schema.org

Video Snippets

Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages. Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages. 0 Comments

7 SEO Friendly Site Features that Developers Often Miss

seo-clockwork

unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed. unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed. 0 Comments

Small Business SEO: Get to Grip With Links

link-graph-hoos

Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site. Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site. 0 Comments

Is Syndication Killing Your Rankings? An 8 Point SEO Inspection

Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. 0 Comments

On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis)

If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact! If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact! 0 Comments

Dear CMS: Don't Hinder My Search Results

Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If your technology team is shopping for a CMS, your search engine optimization team must be included in the process. Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If your technology team is shopping for a CMS, your search engine optimization team must be included in the process. 0 Comments