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Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

Number of Searches per Session

It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Advertisers appearing at least 10% of the time for a query and followup query received an average lift of 47% of their initial CTR on the subsequent search. 0 Comments