Articles on media planning

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Top 10 Countdown: Vital Online Marketing Tools

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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. 0 Comments

5 Key Video Marketing Findings From New comScore Report

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The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. 0 Comments

Smarter Marketing and the Weak Link In Its Success

smarter-marketing

A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse content into web pages via sophisticated analytics and natural language processing concepts. A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse content into web pages via sophisticated analytics and natural language processing concepts. 0 Comments