Articles on media buyers

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5 Key Video Marketing Findings From New comScore Report

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The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. 0 Comments

AOL, Microsoft, Yahoo Kick Off Display Ad Deal

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The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? 0 Comments

Avoid These 3 Common Mistakes in Digital Media Data Analysis

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With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions. With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions. 0 Comments

Google Display Network Continues Evolution With 4 New Features

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This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four features that increase the transparency in display buying, and provide advertisers improved ways to optimize their programs. This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four features that increase the transparency in display buying, and provide advertisers improved ways to optimize their programs. 0 Comments