Articles on Mechanical Turk

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Validity of Bing It On Challenge Results Put Bing on Defense

Bing It On

According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. 0 Comments

The Quick Guide to Developing Customer Personas

market-research-word-cloud

In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. 0 Comments

How to Get More Clicks in Google's Evolving SERPs

Green Leaf

Recent presentational changes to Google’s search results have affected click-through rates, but you can increase CTRs with a mix of traditional (e.g., optimizing text snippets) and new methods (e.g., Google+, rel="author", and self hosted videos). Recent presentational changes to Google’s search results have affected click-through rates, but you can increase CTRs with a mix of traditional (e.g., optimizing text snippets) and new methods (e.g., Google+, rel="author", and self hosted videos). 0 Comments