Articles on measuring

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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

New AdWords innovations

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. 0 Comments

How Content Marketing Is Changing & What We Can Do to Be Ready

Measuring the Business Impact of Marketing Spending

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? 0 Comments

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. 0 Comments

If You're Only Measuring Links, You're Wasting Time

metrics-pyramid

SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole story. Here’s what links really tell you and what you should be measuring. SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole story. Here’s what links really tell you and what you should be measuring. 0 Comments