Articles on measurements

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Why Effectively Measuring Lead Performance in Mobile is Essential

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Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. 0 Comments

How a Preview Image Increased a Landing Page's Conversion Rate by 359%

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Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. 0 Comments

How to Analyze Your PPC Ad Positions

Advertiser Impressions Typical Day

On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too much can give you some pretty misleading information. Here’s how to discover (as close as possible) the true figures. On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too much can give you some pretty misleading information. Here’s how to discover (as close as possible) the true figures. 0 Comments