Articles on mean average

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Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

average-position-calculation

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

How to Improve Your AdWords Performance With Analytics

ganalytics

Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management. 0 Comments

Important Timelines for AdWords Analysis

campaign-variability

If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? 0 Comments

Can Google Correlate Be Used as a PPC Tool?

xkcd-correlation

Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? 0 Comments