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PPC Bid Management: Are You Managing Bids Efficiently?

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Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. 0 Comments

Rupert: Pass the Media Giant on to Younger Minds

Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. 0 Comments

Surrounded by Search Engines: A New Kind of Mobile Search

Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines. Voice search could have a bright future in mobile, and even evolve beyond the phone itself. An area known as speech controlled Internet devices (SCIDs) transforms the myriad electronics that surround into their own little search engines. 0 Comments

PPC Integration, Part 1: Integrating PPC with E-mail

Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. 0 Comments

Are Language Options Hurting Your International Sites?

Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. 0 Comments

Lies, Damned Lies, and Statistics in Landing Page Optimization

The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. 0 Comments

Targeting your Search Advertising for Success

Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. 0 Comments

SEO? That Sounds Like Work

Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. 0 Comments

Link Building Tactics 101, Part 2

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. 0 Comments

What Can the Recession Teach Us?

This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. 0 Comments

Yahoo-Bing Promises More of the Same

Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? 0 Comments

Re-Thinking Link Building Commentary

Readers respond to Sage's last column, where he urged them to change the way they think about link building. Readers respond to Sage's last column, where he urged them to change the way they think about link building. 0 Comments

Using Alibaba.com for B2B Leads

While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed. While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed. 0 Comments

Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? 0 Comments

Invest Time in Twitter Now for Long-Term Rewards

Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. 0 Comments

International Social Media Strategy: One Size Does Not Fit All

While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. 0 Comments

Link Building Tactics 101, Part 1

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. 0 Comments

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. 0 Comments

Is Yellow Journalism the New Color of Content?

There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. 0 Comments

Geo-Targeting Isn't Just for Local Businesses Anymore

Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. 0 Comments