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Key Takeaways From 5 A/B Tests With Significant Results

A-B Tesing

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why. A/B testing is an ongoing process to extract the maximum conversion rate. Sometimes small changes can yield significant results. Here are five examples. 0 Comments

Most Wanted Celebs Expose Searchers to Malware

Lily Collins Avril Lavigne Sandra Bullock

The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the highest risk of malware attacks. Topping the list is Lily Collins, Avril Lavigne, and Sandra Bullock. The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the highest risk of malware attacks. Topping the list is Lily Collins, Avril Lavigne, and Sandra Bullock. 0 Comments

Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

Penguin in Mirror

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line. 0 Comments

Yahoo Hacked: 400,000 Passwords Stolen, List Posted Online

Yahoo logo

Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network. Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network. 0 Comments