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Google AdWords Bidding Strategies: The Complete Guide

CPA Bidding

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. 0 Comments

Why Quality Score is One of the Least Important AdWords Metrics

keywords-quality-score-avg-cpc-2

Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just stop. Turn off the quality score column. It doesn’t correlate at all with profitability or better ROI. Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just stop. Turn off the quality score column. It doesn’t correlate at all with profitability or better ROI. 0 Comments

Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

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A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. 0 Comments