Articles on Matt McGee

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How to Create Your Own Awards Show & Come Out an SEO Winner

Stephen Colbert Awards

Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. 0 Comments

What Does Universal Search Mean for SEM?

Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers. Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers. 0 Comments

Search Presents Challenges for Retailers

In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. 0 Comments

Winning Big With a Small Search Marketing Budget

Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints. Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints. 0 Comments