Articles on Matt Lawson

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Learn With Google at ClickZ Live New York 2014

Google Logo

ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more. ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more. 0 Comments

Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software

Click Through Rate by device stats according to Marin Software

Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3. Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3. 0 Comments

Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

Boost CTR screenshot

BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. 0 Comments

Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase

Percent Change in Key Paid Search Metrics

A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are down, and Bing and Yahoo have seen a dramatic rise in both CPC and total spend. A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are down, and Bing and Yahoo have seen a dramatic rise in both CPC and total spend. 0 Comments