Articles on Matt Cutts

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Come On, Google. Let the Little Guy Earn a Link!

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Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

Linkophobia: Fear of Link-Building

Link Building Yes No Maybe

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2014)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Your Guide to 301 Redirects for SEO

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In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Google Wages War on European Link Scheme Networks

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Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe. Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe. 0 Comments

Is That Directory Link Unnatural?

low-quality-directory

If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories. If you are doing a backlink audit, this article should help you when it comes to making decisions about links from directories. 0 Comments

Is SEO Dead? NOOOOOOO!

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Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now. SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes. 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Google's Matt Cutts Goes on Leave, but Says Don't Panic

Invisible Matt Cutts

Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed. 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

content-authority

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

The 10 Best Ways to Generate Traffic Without Google

No Google

Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Don't rely on a single traffic source for business. Use these multiple streams of traffic as insurance against the inevitable search algorithm changes. 0 Comments

Links Should Only Be a Surprise? Nonsense!

Surprise

Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. It's great if you get links that surprise you. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. 0 Comments

Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

Policeman in front of no entry sign

When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft. A company soliciting sponsored posts from bloggers to promote Internet Explorer for Microsoft quickly found itself outed by Michael Arrington. 0 Comments

Invisible Matt Cutts Explains Why It's Important to Have a Website

Invisible Matt Cutts

What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web," he explains a new video. 0 Comments