Articles on Matt Ackley

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Marin Adds Google Shopping Campaign Management

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Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. 0 Comments

Marin Software Stakes Claim as First Google API Partner to Support RLSA

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Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

Google Starts Blocking Access to Paid Search Keyword Data

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Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. 0 Comments

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

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Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. 0 Comments

Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

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Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. 0 Comments