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Google Study Examines Organic/PPC Interplay

Google Complex Math Paid Organic Clicks

A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. 0 Comments