Articles on match type

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Goodbye, Exact and Phrase Match Keywords. Now What?

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While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. 0 Comments

4 Keyword Strategies for Squeezing Performance From Broad Match

Bing Ads Broad Match Conversion Rate January-October 2013

Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. 0 Comments

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

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Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you. 0 Comments

5 Kickin’ New Google AdWords Features to Try

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Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center. 0 Comments

5 Signs You Need a New PPC Agency

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During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. 0 Comments

Back to School for Search Marketers

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Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing! Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing! 0 Comments

AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare

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Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. 0 Comments

Top 10 PPC Campaign Mistakes

Top 10 PPC Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 0 Comments

Extreme Makeover – PPC Account Edition

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Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down to rebuild it from the ground up. Learn how to pick the right crew and tools – and how to set quantifiable benchmark KPIs. Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down to rebuild it from the ground up. Learn how to pick the right crew and tools – and how to set quantifiable benchmark KPIs. 0 Comments