Articles on mass media

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Using Personification to Boost Your PPC Ad's CTR

ronald-mcdonald

Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of your PPC ads might just result in a big win for your product or service. Personification works wonders in mass media advertising, sales letters, and poetry. So why not pay-per-click advertising? Learn how testing a more personified version of your PPC ads might just result in a big win for your product or service. 0 Comments

Multi-Channel Ads: The Importance of 'Scent'

capital-one-ad-stars-alec-baldwin

TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. 0 Comments