Articles on Mary Meeker

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The Mobile Local Opportunity, By the Numbers

Geo-Precise Ad Targeting Q1 2012 vs 2013

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. 0 Comments

6 Predictions for 2013: Search Marketing & Big Data Analytics

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The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader. The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader. 0 Comments

Super Bowl Advertisers Can Learn Lessons from Social Video Trends

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Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. 0 Comments