Articles on marketing strategy

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Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Organic Search Equals 64 Percent of all Website Visits

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. 0 Comments

10 Shocking Facts About Content Marketing Today

content-marketing-shockers

Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

Why SEO Can't Reside in a Silo

silos

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. 0 Comments

Localization for International Search Engine Optimization

International SEO Localization

Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country. Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country. 0 Comments

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. 0 Comments

Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

The Right Table Saw for Your Shop

Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry. Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry. 0 Comments

Google Trends Adds Trending Charts, 30 Days of Hot Searches

Google Trends Hot Searches Past 30 Days

Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. 0 Comments

Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

Spotlight on Mobile and Tablet

Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets. Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets. 0 Comments

3 Ways to Get the Most Out of SES San Francisco

ses-registration

Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of the ways SES makes the experience unique and some tips on how to get the most value and return on your investment. Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of the ways SES makes the experience unique and some tips on how to get the most value and return on your investment. 0 Comments

9 Questions to Shape and Future-Proof Your Link Building Strategy

building-site

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. 0 Comments

Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

climbing-frame-buying-process

User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy. User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy. 0 Comments

B2B Marketers: Are You Buying Links or Building Links?

Building Blocks

Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? 0 Comments

After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

inbound-marketing-free-traffic-sources

To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough. To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough. 0 Comments

Lead Scoring: How B2B Search Marketers Can Lead the Process

lead-funnel-example

Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. 0 Comments

B2B Search Engine Marketing: Goals for 2011

New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. 0 Comments

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? 0 Comments

Measuring Success 101, Part 1

Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. 0 Comments

Facebook Marketing 101

Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. 0 Comments