Articles on marketing strategies

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Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

Web Presence Brand Discoverability

Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. 0 Comments

3 Places to Source Data Beyond Google Analytics

Data

Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies. Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies. 0 Comments

Paid Search Ads Bring Big In-Store Results [Study]

pleasepayhere

A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. 0 Comments

Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

Google and Recylebank are on a mission to measure the impact of game mechanics on marketing green behavior, in order to learn which factors most effectively trigger sustainable practices and engagement. Google and Recylebank are on a mission to measure the impact of game mechanics on marketing green behavior, in order to learn which factors most effectively trigger sustainable practices and engagement. 0 Comments