Articles on marketing services

RSS

Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

legal

SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines. SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines. 0 Comments

SES London 2013: How to Make the Most of Your Conference

ses-london-2013-logo

Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions 0 Comments

Is Your SEO Agency Any Good?

seo-agency-y-u-no-speak-english

There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. 0 Comments

How to Avoid Hiring a Bad SEM Vendor

sinking-sem-ship

Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. 0 Comments

Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend

Adobe announces agreement to acquire Efficient Frontier

Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. 0 Comments

Step-by-Step Guide to Managing Search Marketing in an Agency Environment

playbook-managing-search-marketing-agency

Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus your time on delivering quality work – and investing the time to come up with truly innovative solutions. Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus your time on delivering quality work – and investing the time to come up with truly innovative solutions. 0 Comments

Rules of Engagement: Creating Effective Content

Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. 0 Comments

The Search Engine Update, September 15, 2000, Number 85

THE SEARCH ENGINE UPDATESeptember 15, 2000 - Number 85By DannySullivanEditor, Search Engine Watchhttp://searchenginewatch.com/Copyright (c) 2000 internet.com corporation ===================About The UpdateThe Search Engine Update is a twice-monthly update of search engine news THE SEARCH ENGINE UPDATESeptember 15, 2000 - Number 85By DannySullivanEditor, Search Engine Watchhttp://searchenginewatch.com/Copyright (c) 2000 internet.com corporation ===================About The UpdateThe Search Engine Update is a twice-monthly update of search engine news 0 Comments

AltaVista Lays Off Staff, Promises Profits, New Direction In Search

AltaVista has tightened its belt in the quest to become profitable by letting25 percent of its staff go today. The company expects the restructuring andother changes will help it become profitable by the end of next January.Simultaneously, the company announced that it would continue to focus more onsearch, aiming for a "third generation" service that wouldintelligently determine what information best satisfies a user, such asautomatically providing shopping results rather than web page matches or servingup different results based on a user's past queries AltaVista has tightened its belt in the quest to become profitable by letting25 percent of its staff go today. The company expects the restructuring andother changes will help it become profitable by the end of next January.Simultaneously, the company announced that it would continue to focus more onsearch, aiming for a "third generation" service that wouldintelligently determine what information best satisfies a user, such asautomatically providing shopping results rather than web page matches or servingup different results based on a user's past queries 0 Comments