Articles on marketing ROI

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Social Media ROI: 11 FREE Tools for Measuring Social Media Success

ROI Return on Investment

Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success. Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success. 0 Comments

How to Hire (and Keep) Digital Marketing Talent in 2014

Digital Talent

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. 0 Comments

Best Practices for Building Your 2013 Enterprise SEO Campaign

search-site-social-opportunity

Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. 0 Comments

Optify Adds Optimized Landing Pages and Social Sharing

optify-create-a-landing-page

New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share, promote and measure ROI on campaigns across social channels and the real-time web. New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share, promote and measure ROI on campaigns across social channels and the real-time web. 0 Comments

Is Your Paid Search Campaign Part of a Mix or a Mess?

Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. 0 Comments

Measuring Search Engine Marketing ROI

Spending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns. Spending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns. 0 Comments