Articles on Marketing Mix

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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Message Format

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. 0 Comments

How to Integrate Content Marketing – Your Path to ROI

Blue Blocks

By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. 0 Comments

An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

Sales Marketing and ROI

The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. Businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. 0 Comments

Integrating Owned, Earned & Paid Media For Better SEO

us-search-engine-ranking-factors-2013-by-searchmetrics

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. 0 Comments

SearchDay | Mobile Search Discovers a New Path

Today's search engine marketing news and opinion: Mobile Search Discovers a New Path; There Are No Search Rock Stars; New Filters Added to Google Search Options; and more. Today's search engine marketing news and opinion: Mobile Search Discovers a New Path; There Are No Search Rock Stars; New Filters Added to Google Search Options; and more. 0 Comments

SearchDay | Getting People to Talk About Your Company

Today's search engine marketing news and opinion: Getting People to Talk About Your Company; PPC Integration: Integrating PPC with Offline Marketing, Part 3; Twitter Tests New Lists Feature; and more. Today's search engine marketing news and opinion: Getting People to Talk About Your Company; PPC Integration: Integrating PPC with Offline Marketing, Part 3; Twitter Tests New Lists Feature; and more. 0 Comments

Link Building Case Study for Luxury Hotels

Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge. Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge. 0 Comments

Divining the Future of Search Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC. What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and Ask's IAC. 0 Comments

Divining the Future of Search Engine Advertising

What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and IAC. What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference hall to hear Danny Sullivan explore this very topic with executives from Google, Yahoo, AOL, MSN and IAC. 0 Comments