Articles on Marketing-Communications

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10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

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Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. 0 Comments

The Role of Trust in E-Commerce Sales

Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure. Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure. 0 Comments

AltaVista Testing "Paraphrase" Tool

AltaVista's new query refinement tool offers suggestions for improving your search terms. Also, the search engine is adding new content on a more frequent basis. AltaVista's new query refinement tool offers suggestions for improving your search terms. Also, the search engine is adding new content on a more frequent basis. 0 Comments