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Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Content Marketing: 3 Overlooked Content Sources

Urgent

The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. 0 Comments

5 Steps to Quick Insights Using Google Analytics Solutions Gallery

Edit Custom Report

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Expanding from Local to National SEO with Google Trends

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Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for. Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for. 0 Comments

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. 0 Comments

Adobe Analytics Adds 6 New Features

adobe-orders

Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports. 0 Comments

Why Users Delete Your Mobile App

Mobile App Types of Problems Encountered

Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue? Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue? 0 Comments

How to Build an Analytics Package to Measure Off-Site Content Distribution

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Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. 0 Comments

How to Use Data to Build a Well-Timed Marketing Campaign

Data School

With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. 0 Comments

Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

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Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy. Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy. 0 Comments

13 Essential SEO Power Tools

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Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

Linking From Within: How to Generate Links Through Existing Relationships

inside-the-box-links

Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. 0 Comments

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

matches

Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters. Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters. 0 Comments

Google, I Think I Love You ... So What Am I So Afraid Of?

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What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify. What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify. 0 Comments

Twitter Ads: Are You Wasting Money on Mobile?

traffic-report-for-twitter-ads-experiment

A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. 0 Comments

ROPE: 4 Essentials for Global Integrated Digital Marketing

Rope

Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. 0 Comments

3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

Ninja in black outfit

E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

innovate-or-die

All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

Content is King & Other White Lies We Tell Ourselves

lies

With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all? With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all? 0 Comments

Using Custom Alerts in Google Analytics

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Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or high sales days. Here’s how to set up custom alerts. Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or high sales days. Here’s how to set up custom alerts. 0 Comments

5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

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SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. 0 Comments