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How to Easily Scale Content Creation

content-creation

With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? 0 Comments

4 Steps to Maximize Local Search Success

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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for local search success. 0 Comments

6 Ways to Get the Most Out of Your Search Marketing Agency

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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. 0 Comments

Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

The Future of Link Building: 5 Important Messages

Link Building Future

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. 0 Comments

Google: 'How-To' Tax Searches Increase 37% Since 2012

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Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. 0 Comments

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

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Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. 0 Comments

40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

Data Binary

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. 0 Comments

A True Integrated Marketing Framework

integrate

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

Conquering Content Marketing, Step 3: Facing the 'Fans'

Content Optimization

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. 0 Comments

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Content Development Framework

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. 0 Comments

How to Use Twitter's Vine App

wolverine-vine

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. 0 Comments

SES Toronto Early Bird Rate Expires Tonight

SES Toronto 2013 logo

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300! The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300! 0 Comments

How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

Why PageRank Doesn't Matter

pagerank-metrics

The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time. The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like that little green bar) and you'll never have a balanced SEO strategy that will withstand the test of time. 0 Comments

How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

dollarshavemajestic

If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be. If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be. 0 Comments

Brands as Publishers: The Changing Rules of Search & SEO

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Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era. Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era. 0 Comments

Reputation Management and Social Monitoring Made Easy

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Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions. Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions. 0 Comments

Reach and Frequency: SEO Secret to Brand Building on Google?

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SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings? SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings? 0 Comments

Campaign Tracking: A Vital Analytics Tool for Marketers

measuring-campaign-effectiveness

To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization. To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization. 0 Comments