Articles on marketing analytics

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Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Paid Search Ads Bring Big In-Store Results [Study]

pleasepayhere

A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. 0 Comments

Optify Announces Partner Program for Agencies

Optify lead scoring

Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, support, and account management to Partner clients. Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, support, and account management to Partner clients. 0 Comments