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How Can SEOs Sell "Shiny, Sexy" Search?

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In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search. What are the best practices for getting reluctant clients to realize the power of search? 0 Comments

The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

4 Ways to Maximize Agency Relationships

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Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

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If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

3 Tips for Selling SEO

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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

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Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

Stimulate Your Search Marketing Creativity With the Random Input Technique

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Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. 0 Comments

Link Building on a Budget

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Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

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Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

Content Strategy for an International SEO Campaign

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A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

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A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

57% of Ecommerce Brands Don't Use Site Search in Marketing [Study]

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A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and the user experience; what it found was more than half were not, and 30 percent said they weren't sure how. A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and the user experience; what it found was more than half were not, and 30 percent said they weren't sure how. 0 Comments

SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

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SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. 0 Comments

BrightEdge Shifts Marketers from Keyword to Page Performance

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For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. 0 Comments

Are You Overpaying Your Advertising Partners for Mobile App Installs?

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If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. 0 Comments

Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

Conversion Rate Smartphone vs Desktop

In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. 0 Comments

2 Specific Strategies to Build Trust With Extra Cautious Prospects

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If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. 0 Comments

Key Factors to Effective Competitive Analysis as a Small Business

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Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. 0 Comments

The Critically Important Role of Bing Ads in Search Marketing

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In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS. 0 Comments

Putting a Spring in Your Marketing Step

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Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. 0 Comments

Final Day to Save Big on SES New York 2013

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Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. 0 Comments