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How to Create a Content Marketing Strategy From Your Existing SEO Content

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If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books. 0 Comments

3 Must-Know Findings About Cross-Channel Attribution

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While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

4 Reasons Why Attribution Is So Hard

attribution

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

Maximize Your Holiday Prep for Google Shopping

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By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Choosing Your Agency: It’s About the Team

sarnia-shinny

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. 0 Comments

3 Ways to Dig Deeper for Bigger Paid Search Success

little-fish

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

The Evolution of Audience Targeting: 3 Opportunities for Marketers

Audience Targeting

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

Google Webmaster Tools No Return Tags

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Google Webmaster Tools' new reporting feature helps identify common rel-alternate-hreflang issues: missing return links and incorrect hreflang values. 0 Comments

How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

gShift Gives Marketers Additional Ways to Track Content Performance

Content

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

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Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Competitive Analysis Distribution

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. New data indicates that adding regular competitive analysis and adapting strategy based on that analysis can positively impact your bottom line. 0 Comments

5 Development Tricks Self-Sufficient Marketers Should Master

Load Testing

While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. 0 Comments

Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

Vine Search Offers New Opportunity for Brands

Vine Springbreak Search Results

The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value. The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value. 0 Comments

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

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Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. 0 Comments