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Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

Germany Wants Access to Google's Search Algorithm

germany-reichstag-berlin

German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. 0 Comments

Reaching the College Market With PPC

graduation

With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics. 0 Comments

Apparel PPC: Zappos Dominates the Competition

Shoe Love

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. 0 Comments

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

Is comScore's Google Search Share Data False? Not Exactly

Organic Search Distribution comScore vs Conductor

Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. 0 Comments

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival

The Link Graph Still Alive and Kicking

These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. 0 Comments

Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

Myth vs Reality

Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. 0 Comments

The Future of Link Building: 5 Important Messages

Link Building Future

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. 0 Comments

Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

It's BrightEdge vs. Searchmetrics in SEO Patent Case

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Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. 0 Comments

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

Woman Watching Video

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. 0 Comments

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

Joe Pulizzi

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. 0 Comments

8 Deciding Factors that Influence SEO Keyword Prioritization

Priority

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

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As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential. 0 Comments

SEO Your Website For Foreign Market Acquisition

Global Currencies

How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and marketing standpoint, as well as some of the major SEO considerations. How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and marketing standpoint, as well as some of the major SEO considerations. 0 Comments