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8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

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One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. 0 Comments

PPC Ad Optimization: Getting Big Results from Small Changes

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When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. 0 Comments

A Lesson in Testing From a Few Stray Dogs

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Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more? Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more? 0 Comments

Web of Deception: Misinformation on the Internet

A new book offers an eye-opening exposi of the varied types of chicanery, fraud and misinformation that's rife on the Internet -- and what to do if you get stung by it. A new book offers an eye-opening exposi of the varied types of chicanery, fraud and misinformation that's rife on the Internet -- and what to do if you get stung by it. 0 Comments