Articles on Mark Ballard

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Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling

visits-ios-direct-organic-traffic

In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. 0 Comments