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Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

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An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. 0 Comments

Holiday Season Search Trends of Top U.S. Retail Brands

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With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

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As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments

Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features

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Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. 0 Comments

Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

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A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? 0 Comments