Articles on Low-hanging fruit

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Links, FUD, and Webmaster Guidelines

fud

There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines. There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Client

It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. 0 Comments

Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

The 2014 Traffic Plan

Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible. Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

Google Organic Visit Share vs Provided Query Share

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. 0 Comments

Understanding Link-Based Negative SEO

Danger Hazardous Links

Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. 0 Comments

How to Start a Realistic International SEO Campaign

international-seo-magnifying-glass

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. 0 Comments

SEO Quick Wins: Google Query Data

Google GWT query data

Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. 0 Comments

How to Use Google Webmaster Tools to Maximize Your SEO Campaign

gold-nuggets-gold-gold

When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance. When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance. 0 Comments

Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013

How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. 0 Comments

Linking From Within: How to Generate Links Through Existing Relationships

inside-the-box-links

Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

1 PPC Resolution You Must Make: Fix Your Quality Scores

bing-ads-webpage-keywords

It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here’s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy. It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here’s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy. 0 Comments

Becoming a Traffic Harvester

harvesting

By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. 0 Comments

3 Enterprise SEM Challenges & Solutions

enterprise-sem-client-structure

Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. 0 Comments