Articles on Los Angeles

RSS

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Yelp Gets a Facelift, Puts Visual Content Front and Center

sls-yelp-photo-carousel

Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. 0 Comments

Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

shutterstock-77841820

In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and social in it all. In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and social in it all. 0 Comments

Yelp Gets Bad Reviews From Small Business Owners in Los Angeles

yelp-logo

Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. 0 Comments

Google Relaunches the Zagat Experience on the Web and for Mobile

zagat-curated-list-local-carousel-results

Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration. Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration. 0 Comments

How to Use Data to Build a Well-Timed Marketing Campaign

Data School

With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. 0 Comments

How to Navigate the Google Analytics Location Report

google-analytics-usa-map

Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level. Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level. 0 Comments

GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data

geoflow-clicks-by-adgroup

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide. GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide. 0 Comments

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

threadless-t-shirt-product-page

Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue. 0 Comments

Viva Las Vegas Tech: A Startup City Blooms in the Desert

Welcome sign in Las Vegas

New York, Seattle, and Silicon Valley may be synonymous with technology and start-ups, but it's time to add one more to this list: Las Vegas. What began at the grassroots level a year ago has now blossomed into an amazing Vegas tech scene. New York, Seattle, and Silicon Valley may be synonymous with technology and start-ups, but it's time to add one more to this list: Las Vegas. What began at the grassroots level a year ago has now blossomed into an amazing Vegas tech scene. 0 Comments

Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

location-distance-impact-on-serps

The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name. The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name. 0 Comments

Where to Land the Best Paying SEO Jobs [Infographic]

seo-salary-guide-onward-search

New York, Los Angeles, and San Francisco are the best places to find SEO jobs in the top 20 U.S. markets. Also: current salary ranges for link builders, copywriters, SEO analysts, SEO directors and managers, and many more SEO positions. New York, Los Angeles, and San Francisco are the best places to find SEO jobs in the top 20 U.S. markets. Also: current salary ranges for link builders, copywriters, SEO analysts, SEO directors and managers, and many more SEO positions. 0 Comments

Google Checkout Becomes Part of Google Wallet

google-wallet-fandango-credit-card-info

Google will combine its payment-oriented services. Google Checkout users will be prompted to migrate to Wallet on their next login, while webmasters will be guided through a transition in 2012. Wallet has also added features, partners, and options. Google will combine its payment-oriented services. Google Checkout users will be prompted to migrate to Wallet on their next login, while webmasters will be guided through a transition in 2012. Wallet has also added features, partners, and options. 0 Comments

Google Music Store Expected to Launch Tomorrow

google-music-screenshots

Google has called a Los Angeles press conference for November 16th. It's been speculated that the conference will announce the launch of the Google Music Store. Early screenshots of what is allegedly the Music Store app have also been leaked. Google has called a Los Angeles press conference for November 16th. It's been speculated that the conference will announce the launch of the Google Music Store. Early screenshots of what is allegedly the Music Store app have also been leaked. 0 Comments

Google Adds Flight Info to Search Results

Google Flight Schedule Feature Las Vegas

Next time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list of destinations, durations, and airlines. This basic feature isn't really useful when compared to Bing Travel. Next time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list of destinations, durations, and airlines. This basic feature isn't really useful when compared to Bing Travel. 0 Comments

Weather Forecast? Don't Know, Check Google

While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. 0 Comments

Is A Lack of Consistent Messaging Hurting your Conversions?

Achieving consistent messaging with relevant ads and landing pages is one of the smartest things you can do to improve your PPC conversions and create better user experiences, leading to a higher quality score in Google, and a lower cost-per-click. Achieving consistent messaging with relevant ads and landing pages is one of the smartest things you can do to improve your PPC conversions and create better user experiences, leading to a higher quality score in Google, and a lower cost-per-click. 0 Comments

SearchDay | Do Teens Tweet?

Today's search engine marketing news and opinion: Do Teens Tweet? And Other Social Media FAQs; Effective PPC Ad Copy 101; Hunch Launches New "Decision Engine"; and more. Today's search engine marketing news and opinion: Do Teens Tweet? And Other Social Media FAQs; Effective PPC Ad Copy 101; Hunch Launches New "Decision Engine"; and more. 0 Comments