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Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

Writing Copy

The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy. 0 Comments

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. 0 Comments

Why Obsessing Over One Keyword Could Sink Your Whole Site

White Whale

If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion. If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion. 0 Comments

Twitter Patents Itself

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Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter. Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter. 0 Comments

Analytics in Real-Time with Chartbeat Publishing

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If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here's why you might find CB valuable. If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here's why you might find CB valuable. 0 Comments

Take Attribution for a Test Drive Using a Secondary Profile

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Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. 0 Comments

Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward

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Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future. Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future. 0 Comments

Local Mobile Ad Revenues Forecast: $5 Billion by 2016

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Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads. 0 Comments

PPC Split Testing: Who, What, Why & How

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Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning. Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning. 0 Comments

A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic

justinbieberzone-searchmetrics

SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. 0 Comments

Why You Shouldn't Optimize Only for the Long Tail

Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. 0 Comments

A Few More Resolutions for Your Search Team

Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. 0 Comments

PageRank Sculpting: Welcome Back to High School Hell

Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. 0 Comments

Recruiting SEO Talent for Big Sites

Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process! Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process! 0 Comments