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Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

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Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search. Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But publishers have collectively whiffed on gathering up share of eyeballs with paid search. 0 Comments

Google Tests Content Authorship Spotlighting

Google Puts Author Names in Search Results

Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a step further with an experiment that showcases the author in Google's search results page. Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a step further with an experiment that showcases the author in Google's search results page. 0 Comments

Exploiting Your Current Backlinks and Link Referrals

Link columnist Justilien Gaspard tells you how to take full advantage of your current backlinks while getting referrals to other Web sites that can help promote your business. Link columnist Justilien Gaspard tells you how to take full advantage of your current backlinks while getting referrals to other Web sites that can help promote your business. 0 Comments