Articles on long tail traffic

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The Art of SEO Direction

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In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be. In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be. 0 Comments

Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

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It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. 0 Comments

How to Create a Content Calendar to Correlate SEO Results

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You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords. You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords. 0 Comments

SEO Effect Keyword Research Tool [Review]

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Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of the system. Here’s a taste of how the tool works and how it can help your SEO campaigns. Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of the system. Here’s a taste of how the tool works and how it can help your SEO campaigns. 0 Comments

Using Data to Drive SEO Results

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The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis. The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis. 0 Comments

Why SEOs Shouldn't Fixate on Keyword Rankings

Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. 0 Comments

Preparing Your Small Business Site For SEO

A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. 0 Comments

Improve Your SMB Site with These 2 Basic SEO Metrics

Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. 0 Comments

A Short Synopsis of Advanced SEO in Late 2010

Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy. Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy. 0 Comments

Choose the Right SEO Project Goals

Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. 0 Comments